ANANDA is a Government registered NGO in Kolkata, registered under section 80 and section 12A under income tax act and the NGO is registered under CSR 1 under Ministry of Corporate Affairs, Government of India.

We are mainly working on following thematic areas:

  1. ANANDA on Livelihood development by fish farming

Ananda want to create a meaningful difference among underprivileged families with an alternative livelihood by way of small scale fish farming at local waterbodies. We want to assist them with a support of technical knowhow, updated technologies with support of Government fisheries department at local level. Our motto is to built an ecosystem with appropriate skill of women of underprivileged families in all sector of fish farming, training, marketing etc. We are encouraging our small stakeholder to come to limelight on profitable fish farming and create a model in front of country so that lots of other women can gear-up with new entrepreneurship thought.

We aim to promote women entrepreneurs to create highly beneficial model in fish farming to upgrade there family position to the next high level. Fish farming at every rural level will also solve the malnutrition issues of our country because fish has a high nutritional value. Our target is to contribute to our national GDP by way of maximum utilization of unused water bodies at rural area along with all part of sunderban areas and create real entrepreneurship model with marginal women.

Fish farming by women entrepreneurs:

Rural women play a key role in supporting their households and communities in achieving food and nutrition security, generating income, and improving rural livelihoods and overall well-being. They contribute to agriculture and rural enterprises and fuel local and global economies. As such, they are active players in achieving the family sustainability. Yet, every day, around the world, rural women and girls face persistent structural constraints that prevent them from fully enjoying their human rights and hamper their efforts to improve their lives as well as those of others around them.

The growth in the fish farming sector mainly comes from the freshwater aquaculture sector, as marine finfish culture is hardly practiced on a large scale. We are promoting our small stakeholders into alternative livelihood program by way of freshwater aquaculture sector and dry fish business at coastal area.

About 12.8 percent of total animal protein consumed in India comes from freshwater fish. Historically, the Indian freshwater fish farming was based on a multi-species system. Natural fish food organisms were generated by adding organic and inorganic manure to water and the multi-species utilize this food based on the trophic system in the pond. There are a high quantity protein and omega 3 acid at fish. Rural malnutrition issues can be resolved when underprivileged women will engage in fish farming in there small underutilized water body.

Despite significant consumption of fish by Indian people (12.8 percent of total animal protein sources), the country still falls short on fish protein availability at 5.04 kg per person per year, compared to world consumption at 20.5 kg per person in 2019. A few assessments made in India reveal more factors responsible for low preference for fish protein/fish consumption.

Some of these include

1) the presence of intermuscular spines in carps or lack of fish varieties with no intermuscular bones;

2) inefficient marketing and post-harvest handling;

3) lack of adequate value addition and processing;

4) overall food safety and hygiene factors; and

5) lack of knowledge on where and how to buy fish, what to buy and how to cook.

If these factors can be addressed from a consumption perspective, the country would gain largely in terms of improving customer preference for fish.

We can solve the problem if we can utilize all natural resources of my country and utilize all waterbodies at maximum level and in that case rural people need to take major role.

Our goal:

  • Maximum utilization of unused water bodies at rural India and sunderban area as whole.
  • Create sustainable model of alternative livelihood by women entrepreneurs of underprivileged families.
  • Finish malnutrition issues at rural India.
  • Women entrepreneurship at dry fish section at coastal areas.
  • Fish farming at cage culture by team of women JLG.
  • Provide updated technologies in fish farming at all level.

2. ANANDA on Entreprinureship, Skill & Education

Education is a key to the achievement of countries long term vision to build a peaceful country with political stability, security and social order, long-term economic growth, sustainable development, and equity, improved living standards and reduced poverty. NGOs can also play the role of education ambassadors who can spread awareness about the importance of education and help enroll children to avail basic and primary education for the betterment of life. NGOs’ are playing a vital role in the development of children’s education. NGOs also work for those people who have not been fully benefited or are deprived of education. ANANDA is promoting entrepreneurship training’s by in house and online webners and guiding marginal students to develop skills and support on there education.

3. ANANDA on protection of Environment & action for climate change